creativity

What will it take for the Western world to change its mind about what "Made in China" signifies? Unfortunately, for most people, those three words - "Made in China" - carry all kinds of unintended economic baggage: cheap, shoddily-made goods; the loss of tens of thousands U.S. jobs; inhuman factory conditions in urban sweatshops; and a giant export machine that is causing a massive trade deficit for the U.S.

The picture above is the Valentine's Day cupcakes Sarah Yoon (an IC designer) designed and produced, limited edition and no photoshop. Yum. I am happy to discover that many of our folks have talents outside their work and formal training. One guy makes bowtie and another one makes coasters. I think it is important that people should possess an artistic craft outside Adobe CS5 and Power Point.

Good design and designers everywhere, just browse the Internet and you will see.

From the comfort of your laptop you can consume the hottest cars, furniture, digital cameras, laptops or mobile phones etc. Sure there are some great designs, but the rest of the majority are getting pretty good. Moreover where there is good design, there are also good designers.

All the hubbub surrounding Chevrolet’s new tagline, “Runs Deep,” is a bit puzzling to me.

In my mind, a tagline is like any other creative expression. And evaluation of any creativity is highly subjective.

There were tours visiting our office last week, people were curious about what we do and what kind of people we hire. It is an interesting question. I guess our job is to help large companies go through mid-life crisis.