cosmetics

Brand Experience Brief: Birchbox

Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences.

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Is There Life after Purchase?

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Fix My Face. Really.

by: Jonathan Salem Baskin

Clarins Group, a French cosmetics brand, is rolling out spas in upscale department stores across the U.S., in an effort to provide facials as a catalyst for selling its products.

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Watch out Estee Lauder

by: Dick Stroud

An e-mail newsletter from egenerations (a Web site I must look around one of these days) popped into my inbox containing a long column of banner ads. One of these was for Ageless skin care. The packaging looked a bit like a Dove product (that is my excuse) so I clicked to the landing site and found a little masterpiece in “off the web” selling.

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A knee to behold

by: Dick Stroud

A few of us with an interest in 50-plus marketing received an e-mail asking: “How does the aging of celebrities affect the psyches of the 'normal' aging population?

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The new Dove ad campaign (video)

by: Dick Stroud

Click image to see videoThis is in your face, no excuses, 50-plus advertising.  I think it is great.

Click here to see video

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New Dove advertising campaign

by: Dick Stroud

Dove, the Unilever-owned personal care brand, is stepping up its controversial Campaign for Real Beauty with the launch of television advertising showing naked women aged over 50.

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Nivea Gets Products Into Splinter Cell: Double Agent

by: Ilya Vedrashko

"Nivea Does Video Game Tie-In with 'Splinter Cell'" October 16, Enid Burns, ClickZ. The game is brand new, so no good screenshots yet. Quotes from the article:

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this video is important

by: danah boyd

Please watch this video. It is a depiction of how beauty is crafted for print. It's made as part of the Dove Campaign for Real Beauty. Below are the before/after images (tx to BoingBoing).

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Neuromarketing in Korea

by: Roger Dooley

We ran across this sketchy news item in Digital Chosunilbo, Korean Firms Turn to Neuromarketing. The article describes use of fMRI scans to aid the product development process:

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