corporate values

Corporate Values Are Worthless

Corporate values are all the rage these days. They’re worthless unless companies are willing to sacrifice for them.
 
I say this because it’s just too easy to spend money, especially on topics that marketers have identified as important to customers. “Doing good” has been a function of communications outreach for decades; wether you call it cause marketing, corporate philanthropy, or corporate social responsibility, it’s easily rationalized as a marketing expense. The budgets are already there, most of the time.
 
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CX Journey™ Musings: Culture - The Soul of the Organization

In business, your culture is the soul of the organization.

The soul is the essence or the moral force of a person, their emotional or intellectual energy. It's the part of you that consists of your mind, character, thoughts, beliefs, and feelings.

Translate that to your company, and it becomes a good proxy definition for culture. The culture embodies the soul of the organization. As I mentioned in a previous post, we know that Culture = Values + Behavior. Core values are the fundamental beliefs of an organization. Further clarified, they become guiding principles, which dictate behaviors and can help people understand the difference between right and wrong. 

The only thing we have is one another. The only competitive advantage we have is the culture and values of the company. Anyone can open up a coffee store. We have no technology. We have no patent. All we have is the relationship around the values of the company and what we bring to the customer every day. And we all have to own it.” -Howard Schultz 

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7 Pillars of a Strong Culture

Culture is best defined as "values plus behavior" and is often described as "how employees act when no one is looking."

Culture is such an important part of your business. It's really the foundation of the organization.

I've previously defined culture as the set of values and norms that guides how the business operates; culture happens when we operationalize the values.

Herb Kelleher's definition of culture is still my favorite: Culture is what people do when no one is looking.

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