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Guest Post by: Ed Thompson

The financial services industry feels like it’s not ready for social media. You may think that this is due to regulatory restrictions, but there is more to it than that – and there are opportunities for the brands that overcome these misconceptions:

by: Joel Makower

by: Joel Makower

You can find them conveniently located throughout your summer magazine reading -- in newsweeklies, literary magazines, business publications, and women’s fashion glossies.

They are corporate environmental image ads -- a page or two of slick illustrations and gushing text singing the green gospel, at least according to the energy and automotive companies that run them.