corporate blogging

From my latest contribution to Harvard Business

If you are a pundit, or get paid to watch trends, then this message doesn't apply to you. It's your job to go out and find the next shiny object that could influence how we live and do business.

important notice: this is the unabridged version of a post published at Bnet.co.uk

One is often told that getting the buy-in for a Social Media initiative requires some solid ROI calculation. One would have to weigh the pros and cons, how much it costs, try and evaluate the effort which is required, measure it and translate it into pounds, shillings and pence. And profit should also come into play, since it is deemed inappropriate for a new project to be set up without a clear definition of how much revenue it brings.

by: Yann Gourvennec

by: Yann Gourvennec

note: this is an unabridged version of my article published on Bnet.co.uk

by: David Armano

"A combination of good strategy and poor execution is like a Ferrari with flat tires"
~Marty Neumeier, The Brand Gap

by: Yann Gourvennec

Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.

by: Sigurd Rinde

According to Business Week, here, Toyota approached at least three major magazine companies to explore product integration - product placement as it goes.

As expected it made a few scratch their heads - "We'll sell our mothers, but this doesn't work" as one magazine executive puts it.

I tend to agree with the skeptics.

by: Sigurd Rinde

"Blogs will change your business" - front page Business Week a couple of weeks ago.

Read the article, lots of interesting stuff, lots of positive vibes. But a simple clear answer as to why blogs will change your business? Nope, not really.

So as a public service on a Sunday, here are the two most important reasons why corporate blogging matters:

by: Mark Rogers