contextual marketing

Five Contextual Marketing Design Principles

Last August I wrote that Marketing needed to develop five key-capabilities to drive the Consumer’s Decision Journey. If you haven’t read it yet, I recommend you do. Although this post can stand on itself, it may help you to see the bigger picture. A picture that looks at contextual marketing through a Service Dominant Logic lense.

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Contextual Marketing

by: Mark Rogers

Google has reported that the UK population as a whole now spends more time online than they do watching TV. This is an epochal change for marketers. It means that they must finally get to grips with a medium (the internet) that has remained largely resistant to their wiles.

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