by: Jonathan Salem Baskin
(note: this is part 5 in this week's 5-part series on the brandification of our lives)
Although Andy Warhol didn’t exhibit his first art show until 1962, I think we've been seeing art as brands since the late 19th Century...or perhaps forever.
If we define a brand as "the perceptual aggregation of qualities that constitute the experience of something," then the corollary fits perfectly. Nobody experiences art separate from the influences of context: