consumer research

Here are some things I’ve learned from recent consumer research I’ve conducted (nothing earth-shattering, but at least there’s data to back up the assertions):

Ever since I've first learned to work with it in 2007, I had a thing for NPS.  There are many who tell me it isn't the most scientific of measures, but in our 80/20 world it is still the most effective and actionable customer system I've ever seen. 

These charts were constructed using ZenithOptimedia’s ROI Tracker - a consumer research-based tool that measures and helps plan marketing activities across the range of brand contact touchpoints.