consumer experiences

MassivelyNetworked: What Happens as Marketing Gets Truly Interactive?

by: David Polinchock

Some good coverage of several SXSW sessions about the future of marketing, and, yours truly gets some press! Liked what Pamela had to say was her key takeaway:

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Pure Dark(TM) - Chocolate Harvested from Nature

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They're Here

by: Jonathan Salem Baskin

A new strategy of installing TV monitors at Borders to show original programming, ads, and weather, will bring "knowledge and entertainment" to the affluent book browsers who spend an average of an hour in the store. It'll also direct traffic to its web site and pave the way for more "cross-promotional deals with large media companies."

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Tell Me about My Flight

by: Jonathan Salem Baskin

Heathrow’s new terminal five will utilize 333 billboards and 207 flat screen TVs to barrage each visitor with 50 to 200 ads. One of the billboards already crows that the display company and airport operators are "...bringing the world's best brands and audiences together."

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Twitter This

by: Jonathan Salem Baskin

Moderator Jim Nail kicked off a panel discussion on social media here at the AdAge Digital Marketing Conference with an off-hand remark: explaining what was working was "a really, really big question" that he was happy he didn't have to answer alone.

Then panelist David Armano inadvertently answered it with an anecdote about 10 minutes later, and obviated the need for much of the conversation that followed.

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The Flack & The Guru

by: Jonathan Salem Baskin

American Airlines' announcement last week that it would charge $15 for a checked bag was met by disdain and contempt in the communications industry.

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Entertainment Is Not Branding

by: Jonathan Salem Baskin

The mediasphere has exploded with content, splattering screens of every shape and size, and inspiring pretty much everyone with a computer to contribute their own unique whatever to the mix.

I talk about this disaster for traditional branding in my new book, Branding Only Works on Cattle.

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Public Policy as a Game

by: Jonathan Salem Baskin

Gamers can now foresake slaughtering trolls (or one another) on MMORPG fantasy adventures, and instead participate in game intended to drive consensus opinion on major global issues.

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2006 In Picture

By: David Armano

2006 is almost over and I need your help (feel free to pass this around).  I'd like to do one more visual before the end of the year, but I need YOU to provide the content in the form of an answer to this question:

What was the most significant event/aspect of 2006 in regards to marketing, advertising or user experience?

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