consumer experiences

In Mindset, psychologist Carol Dweck argues, based on decades of research, that how we see ourselves is a major factor in what we can achieve. If we see our abilities as fixed, we tend not to go very far. However, if we see our capabilities as dynamic and changeable, we will work to improve them and are more likely to attain excellence.

Technology for seniors – why have a separate category? Laurie Orlov asks this question and comes up with a few answers.

Modern marketing really began in the 1960’s with Philip Kotler and his ideas about uncovering the “needs, wants and interests of target markets.” Ever since, generations of marketers have learned to focus on the consumer and communicating features and benefits to them effectively.

This is the billion-dollar question: “How do we create the iPhone or Walkman of wearables?” and “How do we create sub-ecosystems around these wearables?” At the CES who this year, you can still see everyone displaying their newest or not-so-new wearable ideas. No one can afford to miss the train but most of the wearables out there now are just toys and eventually will become thrown always. I can't find a reason anyone would want to buy most these so called wearables. 

“Emotion is the bridge to take to cross the chasm from the early market to the mainstream market.”

That was one of the points from my address at a Women in Technology International luncheon last week. The topic of my talk was “Crossing the Digital Health & Fitness Chasm.”

Some may have scratched their heads a bit when I announced a little over a year ago that I was joining a "PR firm", especially since I've never worked formally in the field. But I think the recent news of Edelman making the Advertising Age "A-List" and specifically some of Richard Edelman's comments both in the video and article do a nice job of articulating why I moved into the direction I did.

Earlier today, Giuseppe Pacheco Tweeted "You No Longer Control Your Company’s Brand" with a link to You No Longer Control Your Company's Brand | Spin Sucks. BTW, I responded to Giuseppe right away with a link to one of my earlier posts about this topic and I follow him, so I usually like his links.

On a recent, gorgeous day in New York City I walked from Bergdorf Goodman at 59th Street & 5th Avenue past Cartier on 52nd street and continued down 5th Avenue for over a mile. Because I was preparing for a speech I was scheduled to deliver to the Global Retail Marketing Association, I was paying particular attention to the stores and the shopping experiences they created — from the posh ambiance of Bergdorf’s with its $4,000 blue blazers to Diesel’s inexplicable ad line: “Smart has the brains, but stupid has the balls.”

According to market research firm Hartman Group, consumer loyalty is shifting -- from products and brands, to the experiences offered by retailers -- in a radical transformation that started before the recession.

I think the change is much bigger than that.

by: Marina Natanova