commitment

I originally wrote today’s post for Forbes. It appeared on the Forbes site on August 16, 2019.

Are your executives on board with your desire to improve the customer experience? 

When I'm asked about the largest impediment to a successful customer experience transformation, my answer is always this: a lack of executive buy-in and commitment.

Employee passion drives results.

That's the title of a blog post I wrote back in 2012. Without question, that statement still holds true today.

Buy-in vs. commitment: is there a difference? And does it matter if there is?

As I was writing my most-recent post earlier this week, I started to type the word "buy-in" and paused for a moment because what I really meant was "commitment." Are the two terms one and the same?