co-creation

Highlights from 2006 CMO Council Summit

by: Jon Miller

I had the opportunity to attend this year’s CMO Council Summit in San Francisco, titled “The Power of Engagement: Gaining Customer Intimacy, Influence & Inspiration”.

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Netflix Battles Paradox of Choice with $1M Award

by: Ilya Vedrashko

Netflix is giving away one million bucks to anyone who comes up with a better movie recommendation system than what they are currently using.

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Tom Coates On the Future of Web Apps - Co-creation Key

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Wikipedia to bifurcate?

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Joint Innovation: an Orange perspective

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Is Your Brand 'BlogSafe' ?

by: Alain Thys

What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your lawyers ?

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Flickr update - 1.2 million photo’s geotagged in 24 hrs

by: Karl Long

File this under the co-creative power of passionate users:

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Blogsourcing

by: David Armano

I recently Googled the word “Blogsourcing” to see what would come up.  I found this:

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Grassroots Innovation

by: Jennifer Rice

Microsoft is the latest company to capitalize on the “customer-made” trend. According to the Mercury News, any game enthusiast can now create video games for the Xbox 360 video console. 

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Creative Commons Around the World

By: Alain Thys

I came across this little gem by Jun Sato of Toshiba over at MIT's Simplicity Blog.  It gives a comparative overview of the adoption of creative commons licenses in the world.

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