co-creation

Social Media Case Study: Vitamin Water’s Newest Flavour Created by Facebook Fans

Vitamin Water’s latest flavour, launching in March this year, was developed and named by the brand’s Facebook fans. The black cherry and lime flavoured drink will be called ‘Connect’ and one Facebook fan, Sarah from Illinois, won $5,000 for her role in developing this new product.

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BUSINESS MODEL GENERATION NOW AVAILABLE

by: Alexander Osterwalder

The waiting is over. Our new book “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” is now on the market. Yesterday we shipped over 1′000 pre-purchased books to more than 55 countries.

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Crowdsourced Animation

by: John Winsor

Check out this great article in the New York Times today by Brooks Barnes entitled, An Animated Film is Created Through Internet Consensus. Here's a snippet:

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What Are the Best Crowdsourcing/Co-Creation Blogs?

I'm putting together a list of the best Crowdsourcing/Co-creation/Collaboration/Open Innovation blogs. Here's a start:

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I'm Crowdsourcing My Book, Flipped

by: John Winsor

In 2004, Beyond the Brand was published. At the time, I wanted to title the book, Co-Creation. The publisher said that co-creation would never be a sticky term. So, they named the book Beyond the Brand. While the book got some great momentum and a good following it never really took off as much as we wanted it to.

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Are We in Control of Our Own Decisions?

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CO-CREATION'S 5 GUIDING PRINCIPLES Or.... What Is Successful Co-creation Made of?

Guest Post by: Martijn Pater

Please find below the summary of the White Paper “Co-creation’s 5 Guiding Principles or… what is successful co-creation made of?”. The complete paper can be found here.

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On Dynamic Capabilities and Customer Knowledge Co-creation

by: Chris Lawer

Based on an extensive analysis of the academic co-creation literature and my previous work into market-learning capabilities, in this paper i provide a conceptual framework of processes and capabilities for customer knowledge co-creation.

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Market and Non-Market Co-Creation

by: Chris Lawer

IT IS IMPORTANT TO IDENTIFY THAT CO-CREATION IS NOT JUST ABOUT FIRMS INPROVING THEIR SOCIAL MARKETING, OPEN INNOVATION, COMMUNITY-BUILDING AND LEARNING EFFORTS TO GENERATE NEW PROPRIETARY AND VALUABLE KNOWLEDGE WITH/FROM THEIR CUSTOMERS.

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Messages From the Future

by: John Winsor

I've been hanging out here at the 4A's Account Planning conference in Miami. One of the presentations that was inspiring was from Mark Earls and Domenico Vitale. They allowed for a lot of co-creation in their session and started with this provocative video, above.

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