CMO Council

May 13, 2009

Brand Threat Management in the Age of Cyberscamming

by: Joseph Mann

Is the soft global economy eroding brand value? A new study by the CMO Council seems to say so. Their global audit of 306 marketers titled "Protection From Brand Infection" reports that trademark infringement and brand knockoff artists are moving increasingly online.

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Joseph Mann, brand value, reputation, online, CMO Council
February 12, 2009

5 CMO Steps to Customer-Centricity

by: Alain Thys

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organisational change, management, customer centricity, CMO Council, report, CMO, Alain Thys
October 7, 2006

Highlights from 2006 CMO Council Summit

by: Jon Miller

I had the opportunity to attend this year’s CMO Council Summit in San Francisco, titled “The Power of Engagement: Gaining Customer Intimacy, Influence & Inspiration”.

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Jon Miller, communities, consumer marketing, co-creation, customer insights, brand building, CMO Council, trust, online, MySpace, franchise, advocacy, consumer engagement
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