CMO Council

Brand Threat Management in the Age of Cyberscamming

by: Joseph Mann

Is the soft global economy eroding brand value? A new study by the CMO Council seems to say so. Their global audit of 306 marketers titled "Protection From Brand Infection" reports that trademark infringement and brand knockoff artists are moving increasingly online.

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5 CMO Steps to Customer-Centricity

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Highlights from 2006 CMO Council Summit

by: Jon Miller

I had the opportunity to attend this year’s CMO Council Summit in San Francisco, titled “The Power of Engagement: Gaining Customer Intimacy, Influence & Inspiration”.

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