cliches

Due to its narrow formats, traditional advertising relies heavily on the cliché for impact. But online, only tactical advertising makes good use of standardization and formats; they are tactical tools not creative ones.

In 2008 Tom Himpe published the book Advertising Next, on the new age of communication, in it he writes about traditional advertising:

Guest Post by: Laszlo Kövari

Depending on how much press we read, we can come across  headlines that follow this pattern on a weakly basis:

XYZ has left his post after only x months due to differences of opinion on the strategy of the organization.