Christian Smagg

Total economic impact of Software-as-a-Service: The foundation of a sound technology investment

by: Christian Smagg

As firms look to focus on core business processes,
software-as-a-service (SaaS) provides an increasingly attractive
alternative. Companies of all sizes are weighing advantages of SaaS
which has emerged as an important deployment option in customer
relationship management (CRM) but is also eliciting interest in other
areas such as enterprise resource planning (ERP), security or backup
just to name a few.

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Driving successfully web 2.0 into the enterprise

by: Christian Smagg

There are risks and challenges associated with adopting any new technology, and Enterprise 2.0 is no different. 

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The World According to Smagg

by: Alain Thys

Serendipity is the art of finding something while looking for something else. Yet the way Christian Smagg became a contributor on the Futurelab blog is a beautiful example of how you can find without even looking at all. 

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Unleashing the Power of Remote Collaboration & Virtual Team Management

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Plugging your company into the Blogosphere!

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SaaS: The staying power of this new breed of Web-based software

by: Christian Smagg

Software-as-a-service (SaaS) is representing a fundamental shift in how software is acquired, implemented, used and paid for. Already considered as an established alternative model in the US, SaaS is starting slowly to be recognized as an interesting model in Europe.

 

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Enterprise 2.0 … Show me the ROI

by: Christian Smagg

While Enterprise 2.0 is often described as “web 2.0 meets the enterprise”, what Enterprise 2.0 encompasses is much bigger. Enterprise 2.0 represents a radical change in the way businesses operate and is as much about the people, the culture and the processes as it is about the technology, tools and platforms.

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The Shifting Balance of Power: When CRM becomes CMR

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Which consumer 2.0 are you?

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Word-of-Mouth or When the Unbiased Opinion Is Trusted Around the Globe

by: Christian Smagg

You may have come across one of my posts entitled “Which consumer 2.0 are you?” urging marketers to develop a better understanding of their customers’ online behaviour and devise a coherent and adapted social strategy accordingly.

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