chemistry

Olfactory Fertility Cues Boost Men’s Testosterone

In yet another indication that human olfactory responses can completely bypass our conscious thought process, a study at Florida State University has shown that the natural scent of an ovulating woman can boost the testosterone levels of men exposed to that scent. In research published in Psychological Science, FSU scientists Saul L. Miller and Jon K. Maner showed that humans still process olfactory cues:

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Pheromones Encourage Shopping

by: Ilya Vedrashko

Found this news article back from January 2004 while browsing Live-Scent.com forums:

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High Testosterone Marketing

How does marketing to high-testosterone males differ from pitching their lower testosterone counterparts? And who are those testosterone-rich individuals?

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