change

This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “Modern B2B Marketing Defined”, and commenting on what’s changed – and what hasn’t – since August 8, 2006.

"If you perceive the universe as being a universe of abundance, then it will be. If you think of the universe as one of scarcity, then it will be. ... I always thought there was enough of everything to go around - that there are enough ideas in the universe and enough nourishment." Milton Glaser

I've been talking about 70, 20, 10 models for a good time, and it seems that it's applicable in a wide number of different contexts. Generally, it relates to the idea that the majority of time, focus, attention or resources should be focused on established practices or core methods, but room should be left for both extending those core approaches and taking them in new directions, but also for completely new ideas and input.

Has your company been acquired, merged with another company, ousted its executive team, or just been wading through changes that executives are trying to instill across the organisation?

Earlier this month, a guest contributor to the blog Racialicious accused Victoria’s Secret of “fetishizing” Asian women because it packaged a mesh teddy with a matching fan, hair chopsticks, and faux geisha obi belt (pictured on an Anglo model). The predictable social coverage swarm ensued, and now the product has disappeared from the company’s site.

I can’t decide if I’m inspired or depressed by the news.

In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content and media tool to a more versatile business instrument.