Managing for Disruption

Tradition embraces stability. Time honored principles get that way because they have strong track records of success. The tried and true, extrapolated into the future, often looks like a sure thing, while deviating from historical norms can look downright foolish.

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6 Things You Should Know About The Future

The future isn’t what we thought it would be. We don’t walk around in silver suits, travel to colonies on Mars or drive in flying cars. Instead, we dress casual, take selfies and communicate in 140 characters.

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5 Things Managers Should Know About the Big Data Economy

At the beginning of the 20th century, most people lived as if it were the middle ages. Almost half of the US population was employed in agriculture. Life expectancy was less than 50 years. Indoor plumbing was rare, as was telephone use. There were very few cars and no airplanes.

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Why We Need to Change the Software in Our Organizations

Years ago, there was a popular cartoon with a caption that said, “To err is human, to really foul things up requires a computer.” Technology back then was very tightly engineered to do specific, rote operations and if you went outside that box, you were asking for trouble.

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How To Innovate Your Media Business Model

My first media job was in New York, where I learned the radio business. My company, Katz Media, had an outstanding training program, where for three months we were drilled in the basics of radio formats, research techniques, sales skills and marketing strategy.

So when I first arrived in Poland in 1997, I felt well prepared. Surely, in a newly capitalist economy, where the entire concept of a media business was novel, my experience and expertise would give me a leg up. Alas, I found that often the opposite was true.

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We Still Send Christmas Cards. Why New Tech Doesn’t Always Kill Old

When I posted my Christmas cards, it turned out I wasn't alone. In an era of text messages, Tweets, emails and short videos, research for the Royal Mail found that 78% of UK adults would be sending Christmas cards via the post, and each person would send an average of 17 cards. 

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Why Most Marketers Will Fail in the Era of Big Data

Galileo once said that “All truths are easy to understand once they are discovered; the point is to discover them.”Great marketers uncover those obvious, but unexpected truths to win consumers hearts and sell products.

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Marketing Like It Is 2001

History provides a revealing context for identifying the significance of the present and an outlook for the future. I became convinced of this when I recently perused a marketing journal from 13 years ago.

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The Future of Marketing

It’s been nearly half a century since Philip Kotler first published his Principles of Marketing, which has defined the practice of millions of professionals worldwide ever since. It’s no stretch to say that before Kotler, there was no true marketing profession.

What made Kotler different than what came before is that he took insights from other fields, such as economics, social science and analytics and applied them to the marketing arena. Although that may seem basic now, it was groundbreaking then.

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The Creative Team of Tomorrow, Today

History has a way of repeating itself. I still remember the heady days of the original digital agencies. They were built on the market demand for Websites ranging from the complex transactional to the marketing microsite. The smart agencies however knew that they had to diversify by bringing in "traditional" talent in the form of planners, art directors and copywriters. These new additions to "digital" teams often times didn't even know how to code, push a pixel and many were not considered digital. But they knew how to tell a story.

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