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The Changing Role of Industrial Design

by: Design Translator

As some of you might know, I was recently invited to present a Design for Brand presentation at the University of New South Wales Faculty of the Built Environment (my Alma mater).

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Starck Says Design Is Dead, Yet Again?

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Telling the Heavyweights They Have to Be Agile - New York Times

by: David Polinchock

I started reading this article on the train home and something struck me as odd. All of the talk about how the ad industry needs to work so hard to change how the business is done. Well, that makes sense. Change happens in all industries. That's not really all that new, exciting or different.

What struck me was the discussion about how hard it is to make those changes. Hard because there's such a history of how we've done business that it's really hard to make changes.

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Killing Cows + Jumping Sharks

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Why Traditional Strategic Planning Sucks and Best Practices Are for Idiots!

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Web 2.0 and the Marketing New 4Ps

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The Future of Marketing - Part One

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Creative Collison - If Google Bought Adidas 2010

by: Idris Mootee

I received a
lot of emails with questions on the presentation I posted yesterday. They were
mostly asking about how industries converge and how creative destruction
happens. Not a simple question to answer but we all agree that "drawing of lines" between industry
boundaries is becoming ever more difficult (or even possible at all) in today's

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Web 2.0, Media 2.0 and Agency 2.0 - What Do You Mean?

by: Idris Mootee

I
wrote about Media 2.0 a few weeks ago and I want to write more on this
subject. I have been meeting with a lot of senior executives and
clients these days and when I ask people what is Web 2.0, some are
quick to list an inventory of tools (trust me, we have numerous debates
on this among ourselves before we started idea couture and we were

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Uncovering the Art of Disruption Requires New Lenses and New Tools

by: Idris Mootee

The reason why every executive is feeling
intense pressure from competitors or disruptive start-ups is likely because of
the fact that the models or dominant logic behind the business strategies are
constraining the companies' ability to innovate. Have you wonder why it is so
hard it is to move beyond the "adjacent" opportunities to open up new
revenue streams?  Naturally you turn to your customer intelligence people,

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