by: David Polinchock
I started reading this article on the train home and something struck me as odd. All of the talk about how the ad industry needs to work so hard to change how the business is done. Well, that makes sense. Change happens in all industries. That's not really all that new, exciting or different.
What struck me was the discussion about how hard it is to make those changes. Hard because there's such a history of how we've done business that it's really hard to make changes.