CEO

getFreshMinds.com | Creativity | Innovation | Ideas so fresh--they should be slapped!

by: David Polinchock

Learned about a new blog today and this was the first post on it. Love stories like this and wish more brand managers took this kind of knowledge to heart.

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CEOs can no longer sit out the sales process

by: John Caddell

A CEO used to be able to sit in his office suite in the "God Pod" and issue proclamations. No longer. Now he has to get on the road and sell. And not the "glad to meet you" meetings he used to have. He is rolling up his sleeves, solving customer problems and committing the company to deliver.

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Who Wants to Grow Revenue?

by: Jon Miller

Who wants to grow revenue? CMOs do, at least according to a survey by Red Herring that asked senior marketers "What Keeps CMOs up at Night?" The survey was conducted a part of  Red Herring's CMO Conference, held Feb 4-6, 2007.

According to the survey, the number one strategic issue this year is revenue generation. The complete list of crucial challenges is:

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9. Stop being a cost center

by: Jon Miller

Too many CEOs and CFOs think of marketing as a cost center. Left unchanged, this attitude makes it almost impossible for a CMO to succeed. Take the following example, courtesy of Anne Holland at MarketingSherpa:

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Why Smart Companies Do Dumb Things

by: Guy Kawasaki

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Uncomfortable Truths (Part Two)

By: Alain Thys

Writing the second part of this post was hard. Not because I didn't know what I wanted to say, but because the need to summarize it into a readable blogpost meant leaving out important nuances...

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Ten Questions with 'Dr. Evil'

by: Guy Kawasaki

Jim Fowler is the CEO of Jigsaw. This company ignited a controversy because it enables users to exchange information about each other’s contacts.

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Web 2.0 CEO Quotes From TechCrunch Video

by: Karl Long

TechCrunch recently posted a 29 minute video of an interview with a bunch of Web 2.0 CEO’s about what they thought Web 2.0 was, trends, etc.

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The Art of the Layoff

by: Guy Kawasaki

We’re in a bubble again. It’s not as frothy as last time, but hallelujah, this time we know what to do, right? One good thing about the dotcom implosion in 2000 is that we got lots of practice laying people off, and I’m afraid that this valuable knowledge may get lost.

If you are scoffing (“Guy’s clueless: We’ll never downsize because we’re growing so fast.”), then you’re my intended reader.

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The Top Sixteen Lies of CEOs

by: Guy Kawasaki 

At the suggestion of, and with the help of, Glenn Kelman, here are more lies. These are the lies of CEOs running a companies that are beyond the startup phase. Startup phase lies you’ve read here before.

 

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