case study

Social Media Cases Study: Tesco and Social Shopping Platform

Guest Post by: Jo Stratmann

You may’ve heard that supermarket behemoth Tesco has signed up for – a service which has been dubbed by its backers as “the Facebook for grocers”.

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Social Media Case Study: Dettol in China

Guest Post by: Hamid Sirhan

Brands and businesses are trying, more and more, to engage Chinese audiences online, particularly consumer and FMCG brands.

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Social Media Case Study: KLM Royal Dutch Airlines

Guest Post by: George Cathcart

Social media campaigns are absolutely everywhere now. Seldom that original, and often poorly executed, the space is becoming so turgid with a mix of good, bad, ugly and downright embarrassing examples of campaigns that it’s becoming harder to stand out from the crowd.

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Social Media Case Study: Crowdsourced Crops and FarmVille in Real Life

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Social Media Case Study – Wrigleys Extra v Polo Mints

Guest Post by: Jon Stokes

A few months ago I came across a blog post which compared Nestle’s Polo Mint social media campaign to that of Mars – owned chewing gum brand Wrigley’s Extra.

Now that the campaigns have been going for a few months it’s interesting to see how things have developed.

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RSA and Social Media: Nasza-Klasa in Poland

Guest Post by: Tim Fowler

When I head out to conferences and seminars, the value for me often is not so much in the content of the event itself, but more with the surprising people you meet and their great stories and anecdotes about social media.

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Nine Lessons from the MIT Enterprise Forum

The MIT Enterprise Forum is a great program for gleaning business insights from real, live case studies

Every month a CEO of a local, up and coming, high tech company presents an executive overview of his/her business and introduces two current challenges they’re facing.

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