cars

What typeface should we use in cars?

Firstly, thanks to the guys at Immersion Active eBrief for listing this fascinating item of research.

Question. What is the best typeface to use in cars that assists the eyes of older drivers. You could just as well ask the question - What is the best fonts to use in retail outlets, hotels, etc etc.

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Honda Ranks Highest among Manufacturer Websites in Satisfying New-vehicle Shoppers

Yes,yes…a research conclusion that I totally agree with.



When you consult and write about a subject it is very tempting to extrapolate the universe of the market from your own experiences. The fact that I like something or not, or indeed the fact that the people I know have certain preferences, doesn’t mean that we are any more than a tiny niche in a large group of consumers.

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