car sharing

Five Statistics that Show the Potential Impact of the Collaborative Economy

Every week we bring you the FreshMinds Friday picks – ideas to help you understand the impact of digital technologies on consumers, brands and markets. This week we look at five statistics that show the real potential of the Collaborative Economy and the impact that it can have on many existing brands and markets.

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Is Car Sharing the Future of the Automobile Industry?

As much as the car chieftains of Detroit try to fight it, America is slowly but surely turning away from the concept of car ownership. Instead, hundreds of thousands of Americans are choosing to share their cars by the hour and by the day - especially in densely-packed urban areas, where the total cost of car ownership is incredibly high.

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