campaign

Marketing used to be pretty simple. To promote your brand, you used mass media to reach large audiences and create widespread awareness about your product or service. If you crafted a powerful message, the approach could work wonders. Most of the great brands of the 20th century were built that way.

I am afraid to say that this marketing campaign has passed me by. What a brilliant idea.

The campaign from Dove to make "women feel beautiful" by providing the capability for them to create Ads and ensuring the outbid 'negative' ads on Facebook.

Guest Post by: Tim Fowler

When I head out to conferences and seminars, the value for me often is not so much in the content of the event itself, but more with the surprising people you meet and their great stories and anecdotes about social media.

I usually try to keep my critiques to categories I’ve worked in, primarily because I think it’s irresponsible for me to comment on what works and what doesn’t when I have little basis for my assessment other than being a consumer. So I initially demurred when some folks have asked for my POV on AT&T’s new campaign, Rethink Possible.

"Good taste" is rarely used to describe great advertising, but Domino's is going to town with it.

It just announced that it has doubled its quarterly profits after telling its customers that it had fixed the taste of its pizzas. It didn't "improve" things or follow any other standard operating procedures of the marketing world; in fact, it violated some of the basic tenets of advertising, such as telling the truth.

AXA is launching a £10m marketing campaign to support the launch of its new direct motor insurance product targeting older drivers. This is AXA’s first foray into the direct insurance. Previously it had focused on the broker market.

The Subservient Chicken site attracts 10-20K unique visits each month.

The debate about their increasing irrelevance aside, if we are going through all that trouble to build campaign microsites, why are we always in such a rush to pull the plug on them when the campaign is over?

by: Jonathan Salem Baskin

Microsoft continues to stumble along its doomed quest for cool with a series of Internet videos that make absolutely no sense. One spot (above) was so incomprehensibly bad that popular outcry got it yanked. 

by: Jonathan Salem Baskin

Burger King is trying to throw more raw meat on the grill by redirecting marketing funds normally spent by franchisees, and using it to run more corporate branding. We're talking $25 million next year, and $40 million every year through 2022.