buzz

The Impact of Word-of-mouth Marketing: a McKinsey Report

Guest Post by: Jo Stratmann

We’ve been extolling the virtues of word-of-mouth marketing over big-budget advertising for some time now, and when a firm of consultants like McKinsey start doing the same thing it really feels like our message is hitting home.

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Getting Started 3: Have a Go and Experiment with Social Media

There are too many stories of brands having tried and failed to use social media effectively. It may have been a disaster or, more usually, just not have had the impact and return on investment for the brand as it might have had. The most effective way to avoid this is to make sure that when you are getting started in social media you have done some effective planning first.

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Getting Started 1: Do You Know What People Are Saying about You?

When brands are getting started in social media, they really benefit from understanding who is currently talking about them online, what they are saying, to whom and where. After auditing what your brand footprint currently is, you can begin to make decisions about where you should have a presence, the issues of interest to people in social media and the discussions and debates that your brand can both benefit from and contribute to.

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All a Twitter

by: John Winsor

I've been fascinated the past couple of weeks by all of the buzz around Twitter. John Stewart had a pretty funny segment about Twitter, while Roland Hedley on Doonesbury has been having some fun with it. Celebrities seem to be getting into the swing of things, as well, with Shaq and Aston Kutcher leading the way.

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Holidays 2008: Social Media Was Just Talk

by: Jonathan Salem Baskin

For all the spending and related buzz about social media this year, it didn't do much for getting folks to actually buy anything, did it?

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Design Thinking or just Thinking?

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Spamalot

by: Jonathan Salem Baskin

I saw the musical "Legally Blonde" on Broadway Saturday last night, and now I'm a marked man.

You see, soon after being seated, my daughter caught the blow-in offer that fell out of the program: "send a text, and you could win a CD of the show before it ends." We normally resist all of the exhortations to share an email that come with every product, magazine, or web site my teen daughter visits. 

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Not So Fast

by: Jonathan Salem Baskin

Denon has been trying to sell a $500 Ethernet cable for going on two years, and the social mediascape won't let it get away with it.

It's utter nonsense, of course, following in the hallowed and profitable clamshells of Monster Cable. Here's part of the product description:

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Inspired Insanity

by: Jonathan Salem Baskin

A movie theater chain in San Antonio, Texas, caused a terrorism scare with promotional campaign for The Dark Knight that was a true bit of inspired insanity.

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Swarmteams: Capturing the Buzz of Trusted Fans

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