buzz

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November 29, 2013

4 Popular Marketing Buzzwords That Are Really Complete Nonsense

Ask any marketer what she does and you’ll get a different answer. That’s because marketing is a hard discipline to define. We don’t cure people like doctors or build things like architects or even blow up the economy like those slick Wall Street guys.

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buzzwords, buzz, Greg Satell, engagement, influentials, loyalty
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October 22, 2012

How I’d Spend $1.5 Billion To Sell Windows 8

The rumors are that Microsoft is planning to spend between $1.5 and $1.8 billion marketing its newest operating system, Windows 8. It’s a fair guesstimate that we’ll get lots of glossy ads, tons of “content” on social platforms, and pretty much every other trick and tool that a veritably endless amount of money will buy. Some of the stuff will win awards at industry conferences, and some of it will get dinged for being useless.

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Jonathan Salem Baskin, Windows, marketing, meaning, campaigns, buzz
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December 10, 2010

Leaks and Hacks: Uncontrolled or Controlled Marketing

Either we are in an age where Marketing and PR teams have become less careful about how they control privileged information about their products, or we are entering a new marketing age where “controlled exposure” of products happens.

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Matt Bamford-Bowes, marketing, exposure, transparency, buzz
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November 29, 2010

Royal Holidays in April Generate Enthusiasm on Twitter

Guest Post by: Monica Esposito

What’s better than a royal wedding to lift up the spirits of the nation? A royal wedding with an extra holiday bonus, of course.

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Monica Esposito, buzz, Twitter, social media, UK
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November 25, 2010

How To Find Online Promoters and Detractors

Guest Post by: Monica (Market Sentinel)

Who are the people who are most likely to spread good (or bad) will about your brand? We look at ways to find these people online.

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Market Sentinel, promoters, detractors, NPS, buzz, social media, social media monitoring
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November 15, 2010

How Social Media Ignorance Can Damage Brands

Guest Post by: Mathew Vattolil

The recent copywrite snafu by Cooks Source shows how social media ignorance can make or break brands. The lesson: don’t get involved in social media if you haven’t taken the steps to understand it.

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social media, social media policy, Mathew Vattolil, image crisis, buzz, traffic, copyright
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October 26, 2010

Use Social Media to Understand Brand Perception

Guest Post by: Monica (Market Sentinel)

What are your brand’s best and worst qualities? Your customers know best. We show you how to use social media to understand brand perception online.

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social media, brand perception, Market Sentinel, buzz, conversations, social media monitorization
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October 18, 2010

Logo You Don't

Gap announced a new logo on October 4, and a week later retracted it with a promise to keep the old one. The chorus of vociferous customer disdain for the new design was topped only by the branding experts who vilified it. So the market spoke, aided in large part by social media, and Gap responded. And that's that.

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social media, logos, Jonathan Salem Baskin, Gap, engagement, customer feedback, conversation, buzz
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October 15, 2010

Turn a PR Crisis into Positive Online Buzz: Lessons from The Gap

Guest Post by: Monica (Market Sentinel)

How the Gap logo debacle turned a PR crisis into positive brand awareness for Gap’s “iconic blue logo”.

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Market Sentinel, image crisis, crisis management, buzz, influencers, social media, brand awareness, promoters, detractors
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June 30, 2010

What Type of Brand Are You Online?

There are four types of brands online, and you can distinguish between them by listening to and analysing the conversations about the brands. This is an insightful takeaway from one of the most interesting presentations at the Social Media Marketing 2010 conference in London earlier in June. The presentation from web monitoring company Synthesio presented these four types of brand, showed the nature of conversations about them online and then showed some best practice examples of how such brands can engage online.

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Matt Rhodes, brands, online, social media marketing, buzz, brand engagement, viral
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