Customers Are Talking: Here Comes “Broadcast Shopping”

This week Doc Searls posted on an idea called “Personal RFP.” In this model, people wishing to buy a product would be able to put together an open “request for proposal” – essentially, a specification for what they want to buy, including budget, and solicit bids from suppliers wanting to sell it to them. [Nothing even approximately like this exists today, except perhaps Priceline, the reverse-auction travel broker, which is full of compromises to the Personal RFP model.]

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Semantics, Semantics...

by: Jennifer Rice

I asked Chris Lawer about the difference between customer-centricity and buyer-centricity. Just semantics? Here's his answer:

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