business strategy

Silos Are For Farmers!

I originally wrote today's post for CallidusCloudCX; it was published on their blog on July 26, 2017.

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Trends in 2018: Brand Populism

Two recent research papers suggest that companies need to address social welfare as a matter of business practice, not just good works or marketing strategy.

BCG’s Total Societal Impact details the ways companies are being pushed to take responsibility for issues that affect their stakeholders, but aren’t a direct outcome of their product or service offerings. Environment, health, gender and political freedom are some of the key areas in which buyers want to see action from sellers, in ways that go beyond philanthropy or marketing tie-ins.

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Additive manufacturing and the future of business

This is part of my manuscript for a session with Keen Bull on how additive manufacturing will impact the world, at this years DIF-festival.

What we find is that with some superior technological advancements, and additive manufacturing being one of them, the models and practices sustaining a competitive advantage in a given era starts failing.

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When the iron law of efficiency comes crashing down

This is part of my manuscript for a session with Keen Bull on how additive manufacturing will impact the world, at this years DIF-festival.

We believe three things are happening with organizations at the moment..

First, advantage of scale has given far more of us increased material wealth, access to mass education, longevity of life increased social complexity and so forth.

The mass production system has enabled us to grow as human beings. But as we grow we have also come to demand more from the business organizations we depend upon for consumption and employment (1).

This hasn’t been a part of the organizations toolbox.

Organizations have had a blueprint that was tailored for mass efficiency — but not meaningfulness, identity, belonging and individualization.

These elements, which are now essential to the output and progress of an organization were deemed problematic and irrelevant in the old system.

So there is a conflict at the moment between a new generation of employee needs and what the current organizational tools can offer.

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Expert Interview Series: Stefan Kolle of Futurelab On Improving the Customer's Experience

Stefan Kolle is the co-founder and managing director of Futurelab, a customer centricity and customer experience specialist consultancy working with some of the world's biggest brands to increase customer loyalty and profits. We recently spoke with Stefan about how companies everywhere can improve their customer experience.

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Storytelling Isn’t Enough

Now that marketers in practically every sector prioritize content marketing, storytelling is heralded as a brand’s most effective approach to developing content.  It makes sense — people are emotional beings, so we respond to stories because they engage us on an emotional level.  And, as Nicholas Ind and Oriol Iglesias write in Brand Desire, “Brands and storytelling come out of the same building blocks:  meaning and emotions.”  But take a closer look at what storytelling

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Back to Brand Basics

Given all the new media options and technology capabilities today, it’s easy to forget the essential truths about brands. I read several reminders this past month about getting back to brand basics.

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Apple Loses A Customer

I know I’m dim, and I know that customers suffer glitches with every tech brand so my complaint isn’t news. But I want to explore it in the broader scheme of brand integrity and business strategy.

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"Corporate Repsonsibility Is an Illusion?" According to Prof Karnani. What Is He Thinking?

This is an argument that will not go away anytime soon. I have had heated debate in our b-school days way back. The question goes back to the core of the modern corporation. What role does business plays in creating value in societies? Or the question should be more about the ‘how’? Among B-schools there are many different point of views on what is a modern corporation.

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If "Design Thinking" Can Power Up Companies, How about "Art"? "Art" Should Not Be Reduced to Something Just for Display. "Art" Is the Soul of Design.

This is the view from my temporary office. I have received a lot of great feedback from my last post and I guess it is a popular subject. And there are many different point-of-views out there. I want to continue on the subject and this was written on my 18 hour transpacific flight while eating a stack of home made French toast because I can’t stand airline food.

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