8 Ways that Real CMO's Cut Their Budget

by: Alain Thys

I always say that if you gotta' do something, you gotta' do it right. And when it comes to cutting marketing budgets, that rule applies as well. Real CMO's know the question is not to decide how much red ink should be used. They see their challenge in cutting wisely. Reducing marketing spend while keeping sales intact. Ensuring customer loyalty when there's less funds to please the customer. Building the brand when there's no cash to do it.

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Smart Marketers Advertise During a Recession. You Should Too - Adrants

by: David Polinchock

Not much I can add here, other then to say no matter how many times I've seen studies like this, companies still cut back. And then they wonder why they don't come out of the bad times as strong as they thought they would. Thanks to Adrants for the tip!

Read it. Share it. Learn it.

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Transparent about Transparency

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Music From the Titanic

by: Jonathan Salem Baskin

It seems that the resolve of the top marketers collected at last weekend's 98th meeting of the Association of National Advertisers was simple: defend brand budgets at all costs, and keep spending.

In other words, iceberg be damned.

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10 Useful Cost Saving Design Strategies for These Troubled Times

by: Design Translator

I finally got the time today to sit down and really think about the impact of these troubled times.

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Naivety Scene

by: Sigurd Rinde

Every year organisations have a tradition where they create a naivety scene, a seasonal activity called


It comes in the form of a tug-of-war between those who crave high income figures and low cost estimates so they look good and can keep up the pressure on their underlings - and the forces who fight for more leeway and less pressure so they can have an easier life next year.

May the best man win.

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More on Budgets

by: Sigurd Rinde

Hat tip to Thomas who pointed me to this article at accountingweb.

It's based on a talk at the 2006 CFO conference in London by Bjarte Bogens of Statoil, another Norwegian I might add.

As you need to register allow me to quote some of my favourite parts:

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Eight Deadly Sins of Web 2.0 Start-ups

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Why Most People Are Wrong about What's Strategy?

by: Idris Mootee

an interesting except from an recent McKinsey interview with Prof
Richard Rumelt of UCLA's Anderson. I've met with him once many years
back in a strategy roundtable. We share very similar views on strategy.
He is very well respected in our field and early in 1972 he became the
first person to uncover a statistical link between corporate strategy
and profitability. Here are some interesting insights:

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Recession and Online Ad Spending

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