Bright Lights & Dim Bulbs

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December 1, 2009

The Year's Best Marketing

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).

Great branding and marketing happened all the time in 2009, only it often occurred in some less noticed and most unlikely places.

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Jonathan Salem Baskin, marketing, campaigns, success, Bright Lights & Dim Bulbs
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November 24, 2009

Your Reputation Sucks

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).

In case you haven't noticed it, almost every public and commercial establishment blew up this year. Your reputation and brand aren't what they used to be.

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Jonathan Salem Baskin, reputation, Bright Lights & Dim Bulbs, credibility, conversations, marketing
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November 17, 2009

Social Media's Promise in 2010

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).

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social media, Jonathan Salem Baskin, new media, social media marketing, behaviour, corporate behaviour, metrics, Bright Lights & Dim Bulbs
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November 10, 2009

You Get More from Almost Great Ideas

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch as we roll into 2010).

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ideas, Jonathan Salem Baskin, success, campaigns, branding, marketing, books, Bright Lights & Dim Bulbs
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