brand value

Heroic brands

by: Jennifer Rice

Like heroic individuals, Heroic Brands are motivated by something bigger than themselves. They believe it just might be possible to change the world. Heros are usually ordinary people who end up doing extraordinary things; likewise, heroic brands might sell t-shirts or software or skin care, but they do it with the awareness and intention to make a much wider positive impact.

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Words and meanings

by: Jennifer Rice

I've been thinking about brands that are making a difference in our lives and society, and I used the term "worthwhile brand" to define them. However, I don't think that term sets the bar high enough; as one reader commented, there are plenty of brands that are "worth" my time and effort.

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Good vs. Worthwhile

by: Jennifer Rice

I'd like to elaborate on this morning's post on Worthwhile brands, ask a lot of questions, and then open this up for discussion.

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Worthwhile Brands

by: Jennifer Rice

In the next few posts I'm going to play around with the idea of a worthwhile brand. I like this term because a) it's not overused, b) it implies important, valuable and rewarding.

Along these lines, the manager of a worthwhile brand would answer "yes" to at least one of the following questions:

Will this product/service/company...
- measurably improve quality of life?
- make the world a better place?
- leave no trace on the Earth?

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Climate Change in the UK Market - Part I: “Brand Value at Risk”

by: David Wigder

The Carbon Trust, a UK government-funded think tank, makes the case that many companies’ brand value – a key component of the market value measuring intangible assets - is at risk from climate change.

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