brand value

Could Nestlé Disrupt Its Brands?

With Nestlé facing pressure to break up the company and a CPG market that is no longer obediently accepting of its practices, its CEO is committed to buying and promoting the value of its brands.
It could disrupt them instead. Here’s why:
Brands ain’t what they used to be.
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Don’t Settle for Being an “-er Brand”

I originally wrote this piece for the Harvard Business Review. It was published on on March 28, 2014.

As a member of a start-up advisory program, I regularly hear pitches from aspiring technology entrepreneurs. My job is to sort out the companies with potential from those that need to go back to the drawing board. One way I do this is to use what I call the “-er brand” filter.

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The Financial Value of Brands Continues To Rise

Brands continue to grow in value, according to the analyses in Millward Brown‘s most recent BrandZ Top 100 Most Valuable Global Brands report.

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Ban These Five Words from Your Brand Strategy

As I help companies define or re-define their brand strategies, we articulate the core values and attributes of their brands. We distill from all the things that could be said about their brands the most distinctive and defining elements.

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Linking CX Strategy to Corporate Strategy & Brand Values

How do you link your customer experience strategy with your corporate strategy?

As many of you know, earlier this week we celebrated the second annual CX Day, a day to celebrate both customers and the professionals who work tirelessly to improve the customer experience.

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Peter Thiel’s 4 Rules for Creating a Great Business

In Silicon Valley, the PayPal Mafia reigns supreme. So much so that it is hard to think of any successful technology startup in the last ten years—from Facebookand LinkedIn to YouTube and Yelp—that hasn’t been touched by it in some way.

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Rethink This: Brand Currency

Do we build brands based on quantitative or qualitative measures? Are we in the business of spending more time with people or making the time we spend with them that much better?

The following article is published on

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Timeless Truths about Brand Loyalty


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For every argument that brand value matters (or that brands even exist as logical constructs of any kind whatsoever), there's a simple, stunningly shocking riposte: people don't remember much, and what they do remember doesn’t necessarily affect their behaviors as consumers.

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The Problem with Brand Valuation

We’re about at the midpoint between the release of Forbes’ “The World’s Most Valuable Brands” report back in last July and Interbrand’s “Best Global Brands” report which is due out on September 15th (it usually gets picked up by Businessweek.) You know those studies which report, for example, that Coca-Cola is the world’s top brand, or that Google’s brand value at $39.7BB is still way off from Apple’s at $57.4BB. So I thought now would be a good time to raise a concern I have about these methodologies.

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