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Homepage
Offerings
NPS and VOC in B2B
CX & EX in Contact Centers
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Customer innovation
CXMA
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Tag: brand strategy
The Joy Luck Club Method to Brand Strategy
Denise Lee Yohn
17/07/2010
Could Pabst Be Too Cool?
Jonathan Salem Baskin
01/06/2010
Brand Platforms Are like Political Ones
Denise Lee Yohn
12/05/2010
Balancing Luxury, Tiffany Style
Roger Dooley
06/05/2010
P&G’s Strategic Review of Brands Isn’t Really Strategic
John Caddell
30/10/2009
As the Brand Turns
Jonathan Salem Baskin
18/09/2009
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