When will marketers learn that eyeballs aren’t worth more than integrity?! Brand managers and advertising agencies continue to run irresponsible ads and do outrageous acts in an effort to draw attention to themselves. At best they might get some short-lived PR but more likely they end up just wasting their money — and damaging their brand in the process. It’s time to stop the stunt marketing.
The latest offenders come from the fast food restaurant chain realm: