brand experiences

The Brand as Experience

It's sometimes fun to look back at pieces I wrote some time ago and see what came true and what didn't. I think that this was originally written in 2006 and what's interesting is that some of these predictions happened, went away and have come back again. For example, Second Life was very popular at the time, but hasn't been as popular for a few years. However, they are now getting ready to launch a whole new experience Project Sansar.

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Brands should take a stand

Brands have evolved from mere symbols of product quality and identifiers to aid customers in purchase selections.  They are bundles of values and attributes that define the way companies behave and the value they deliver to customers.  In layman’s terms, a brand is what you do and how you do it.  This means brands represent more than products or services — they convey value through their personalities, their communications, and their ideas.  And as such, brands should take a stand.

Have a point of view.

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Extraordinary Experiences Interview with Sally Smith, CEO of Buffalo Wild Wings

Here’s an interview with Sally Smith, CEO of Buffalo Wild Wings, the casual dining restaurant chain.

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Great Brands Create Extraordinary Experiences

What do Mitch JoelMark Di SommaAdam ToporekJeannie WaltersMike Wittenstein, and yours truly have to say about customer experience and brand-building? Check out this slideshare of quotes, Great Brands Create Extraordinary Experiences.

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Marketers Need To Shift from Crafting Messages to Creating Experiences

The majority of a company’s value is intangible, so a strong brand is a significant competitive advantage. As Philip Kotler wrote, “The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”

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How Can We Develop Strong Customer Relationships?

How do you develop customer relationships that are strong and sustaining? How do you connect with people in meaningful, valuable ways? My new video in the series, Denise Lee Yohn Answers Your Brand-Building Questions, tackles this topic — take a look:

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It's Still about the Experience

“Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience.”

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What Is Customer Experience

Customer experience is one of those terms that mean different things to different people. Like “brand,” “marketing,” and “customer centricity,” the understanding and practice of customer experience varies greatly depending on who you ask.

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Top 10 Quotes from Extraordinary Experiences

Looking for some inspiration about creating extraordinary experiences? Need some insights on great retail customer experiences? Check out this new slideshow, featuring the Top 10 Quotes from my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do.

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Brand Experience Brief: Taco Bell Cantina

Now you can get a beer with your burrito at Taco Bell! Check out the new Taco Bell Cantina in this video audit and analysis of the brand experience.

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