behaviour

Donations that Regress against the Mean

In his agony economist column for FT, Tim Harford last week tackles a question about how to lure donation money from contributors.

The conundrum faced by the questioner was whether to suggest predefined contribution amounts and risk losing larger donations or not to prompt any amount at all and risk losing micro-contributions from a large majority.

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Doggie Bags & Sunk Costs

Did you ever get a meal at a restaurant that you didn’t like, but have them wrap up the leftovers anyway? Even though the food’s flavor is unlikely to improve with age, there may be an explanation for the seemingly irrational behavior. (For non-US Neuromarketing readers, restaurant leftovers are often packaged in a “doggie bag” even though the consumers will be human rather than canine.) According to B.

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The Brain on 'Chilling' Music

by: Roger Dooley

In Audio Branding, I wrote about subtle uses of music to influence our behavior. Most of the uses of music for branding or sales enhancement are so subtle that listeners may not be consciously aware the music is even playing - it’s simply part of the environment. Indeed, it seems that subtlety is the goal of Muzak and others trying to create an auditory environment.

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The Fatwa on My Head

by: Jonathan Salem Baskin

You probably haven't caught wind of it, but some brand traditionalists have issued a fatwa on me. It's quite a compliment, really, and kind of comforting that I don't rate the scrutiny of a Salman Rushdie. But they're still pissed off, and they wish me dead.

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Superhero Super-Priming

by: Roger Dooley

OK, here’s a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit… (DON’T read further until you have jotted down some ideas.)

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Captain Kirk & The Talking Lizard

by: Jonathan Salem Baskin

One of my pet peeves is the elevation of corporate mascots and celebrity spokesmodels from sales promotion tactics to brand strategy. Only now I'm thinking that in certain circumstances, they really are one in the same.

Almost.

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Why People Copy Each Other Online and What We Can Learn

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Photos Make a Difference

by: Roger Dooley

In Mirrors and Images, I speculated that the presence of images such as a picture of Christ in a church or those omnipresent portraits of the leaders of totalitarian states might influence the behavior of people in their presence. Now, the New York Times reports that photos have been shown to influence the behavior of radiologists:

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The Medium of Business Is Behavior

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19th Century Neuromarketing?

by: Roger Dooley

Scientists have been trying to explain human behavior for centuries, and one of the more interesting techniques was phrenology, or the use of head shapes to characterize personality. This collection of tiny heads is from the British Science Museum, which explains:

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