behaviour patterns

Helping Others Makes You Hot!

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Luxury Schmuxury

by: Jonathan Salem Baskin

"Mass-affluent" brands like Burberry, Tiffany, and Coach are hurting in this dicey economy of ours, just like their lesser-branded competitors.

I guess I still don't understand the branding equation: expenditures on branding are an investment because they imbue products and services with attributes, associations, and a substantive equity that should somehow supercede competitive comparisons of function or price.

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Subconscious Warm up: How Brands Have an Effect on Your Behavior

by: Scott Goodson

If you ask Rob Walker (who writes about consumer culture for the New York Times Magazine), about the influence of brands on you and culture, he will barely blink an eye before responding: "subconscious behavior."

Here is his article from this weekend's NY Times Magazine. Wonderful reading if you're into cultural movements. Here is the link to the NY Times.

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Reflecting on the Mirror

by: Roger Dooley

Here’s a prediction: in the coming years, we’ll see mirrors popping up in the entryways of churches and other places of worship. And the reason won’t be to let those entering fix their hair. As we’ll see, the mirror has a rather magical effect on us.

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The Handshake - Brain Connection

by: Roger Dooley

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job applicants with a good handshake were scored higher on employability:

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Footnotes to : the Tyranny of the Big Idea

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Grumpy Old Baby Boomers - Official

by: Dick Stroud

Today is a good day. Today I know I am not alone. Today I can have a good moan in the safe knowledge that it is all a result of my birth year not an abundance of the misery hormone.

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You Might Be a Digital Anthropologist...

by: David Armano

Upon recently talking about micro-interactions to the folks at Citi, I had a “micro-epiphany.” It occurred to me that companies really need to be looking at the social revolution for possibly one reason over everything else. Insights into human behavior that can lead to future innovations or even product/service improvements.

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The Conduits, the Scared and the Snobs

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'Marketing Metaphoria'--the Deep Yearnings Behind the Products We Buy

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