B2C dialogue

Are You a 'One-Night Brand'?

by: Alain Thys

Imagine the following situation. A man sees an attractive woman at a party. They talk and decide to have a few dates. After giving all the right signals for being a loyal, caring, trustworthy and relationship-oriented guy, he convinces her to spend the night. The next day he is gone and when she calls it is clear he doesn't want to speak to her....

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Kraft tightens filter on customer innovation ... and misses opportunity

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Co-Creation 2

by: Jennifer Rice

Continuing the conversation about co-creation, here was my definition of it last year on Brandshift.

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Co-Creation

by: Jennifer Rice

I wrote a series of posts over a year ago on Corante's Brandshift on co-creation. Since that group blog has slowly died out (replaced by Corante's Marketing Hub), I'd like to salvage these posts and bring them back for discussion.

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The Art of Customer Service, Part II

by: Guy Kawasaki 

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The Art of Customer Service

by: Guy Kawasaki 

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Marketing vs. Micromarketing - Moving from Mass Market to the 'Massive Market'

by: Karl Long

Isn’t micromarketing just marketing but smaller and targeting fewer people? Short answer no, and let me just preface by saying, there is so much to say on this topic that i feel like a general going into battle, you’re not all going to make it. So in the spirit of writing upside down for the web I put a table together with some preliminary ideas on how micromarketing is distinct from marketing.

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Thought of the Day

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Science and Ideology (Not scientology!)

by: John Sviokla

A few weeks ago  I was presenting an approach to management that was at its core a “scientific” approach; not in the narrow Frederick Taylor sense of time and motion studies, but in the more knowledge-worker-friendly notions taking information about the business, and the market, and turning it into value as fast and efficiently as possible.

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Maslow & Branding: Last 3

by: Jennifer Rice

We're almost to the end of the series on Maslow and Branding. I'll wrap up the last three needs in Maslow's hierarchy here, and then we'll look at how they all interact in social networks.

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