B2C dialogue

Customers Are Talking - Opening Your Company up for Customer Dialogue

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Consumers Itching to Talk to Brands

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The T5 Fiasco: Some Free Advice on Customer Engagement for BA

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Why Reckitt Get It and What We Can Learn

by: Matt Rhodes

An article in this week’s Economist reports on how for the last eight years Reckitt Benckiser, a household products maker, has bucked the trend both in its own industry (with average year-on-year sales growth of 7% when others’ sales are declining or stagnant) and on the stock market (its share price rising by 356% when the FTSE has dipped by 13%).

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Repurposing the Corporate Blog to Reach Green Influentials

by: David Wigder

These days corporate marketers are launching blogs at a record pace.  According to Jupiter Research, nearly 40% of corporate marketers are planning to launch a corporate blog within the next 12 months.  Yet, consumers do not share the same enthusiasm for these blogs as corporations do: only 3% of consumers have used them to conduct product research.

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Breaking Up With Advertising

by: David Armano

I'm not sure what else to say except get the heck out of your RSS feed and watch this video.  Or for your convenience, you can go here, where there is a blog dedicated to "The Break Up" between traditional advertising and the consumer.  It's also funny as heck.  Please watch, you'll be glad you did.

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“Value”, “Value”, “Value”– the Most Vague and Over-Used Word in Marketing

By: Chris Lawer

Everyday, marketers, product developers, managers, all business-people in fact talk about “value”. In fact, I reckon it is probably the most popular – yet at the same time, most misunderstood - word used in everyday business conversation.

(Quick “non-empirical test” using Google: Value – 776 million hits, Customer – 583 million hits, “A Definition of Value” – 606 hits!)

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Engaging Green Consumers through Consumer Generated Content

by: David Wigder

Part I of an Interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota...

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I Digg Dell

By: Stefan Kolle 

Dell lately really seems to get it. After their Direct2Dell blog was launched last year, helping to ease a lot of the DellHell pain, now Dell Ideastorm has been launched. Ideastorm allows visitors to make suggestions to improve the Dell experience.

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A Comment on Comments

By: Guy Kawasaki

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