B2B marketing

B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ, the leading e-marketplace for maritime shipping (and also a Marketo customer). Over the last two years, John has revolutionized the company's marketing strategy using Marketo Lead Management, introducing social media engagement, and leveraging the best practices he garnered over two decades of marketing at communications and high technology companies such as Cramer Systems (acquired by Amdocs), Microsoft, Oracle, SAP and Ariba. You can follow John on Twitter @jwatton.

Continue Reading

B2B Sales & Marketing Alignment: Thought Leadership with Robert Bell

Continue Reading

The Difference Between Drip Marketing and Closed Loop Marketing

Guest Post by: Maria Pergolino

These terms, often used interchangeably, are different approaches to how you nurture your prospects. While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available. The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing. 

Continue Reading

Email and Social Media- 7 Tips for Getting the Most out of Your Campaigns

Guest Post by: Maria Pergolino

Recent news stories about Social Media being bigger than email as well as the recent beta release of Google Wave have made marketers rethink their email strategies, but should we really be moving our email efforts to social media? And if not, should they be kept apart, or can they truly work in unison?

Continue Reading

Expert Advice for B2B Marketing: The Top 5 Tips from Our Thought Leaders

Continue Reading

B2B Marketing with Viral Videos: Watch It Shred

Continue Reading

Lead Generation Best Practices: Thought Leadership with The Funnelholic

by: Jon Miller

 

Continue Reading

Greening Your Brand in a Web 2.0 World

by: David Wigder

Last Friday, I had the pleasure of moderating a panel at the Sustainable Brands conference in New Orleans. Panel participants included: 

Continue Reading

Top 5 Challenges for B2B Demand Generation Marketers

by: Jon Miller

I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5.

1. The Growing Committee

Continue Reading

80% of Your New Customers Think They Found You

by: Jon Miller

According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.

Continue Reading
Subscribe to RSS - B2B marketing