B2B marketing

Guest Post by: Jason Miller

Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets? Have you checked in at your local Starbucks more than anyone else? Your answers to these questions will determine whether or not you have an unhealthy relationship with social media.

Guest Post by: Jason Miller

Last week I was interviewed by Demand Gen Report regarding the recent IPO filing by Facebook and how it’s going to affect the B2B marketers’ world. (You can download the full report here.) 

Guest Post by: Maria Pergolino

Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system to move farther down the funnel.

Guest Post by: Maria Pergolino

Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. One of his books, A Brief History of Time, was on The Sunday Times best-seller list for 237 weeks—a record that still stands.

Guest Post by: Maria Pergolino

For many, the holiday season translates to shopping, socializing and stress. Research shows we spend more time socializing and shopping in December at the expense of exercising.

If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing?

Guest Post by: Maria Pergolino

The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job.

Guest Post by: Fiona Sexton

This week, I attended eConsultancy’s FUNNEL exhibition in London. FUNNEL is organized around the four disciplines of revenue marketing: attract, engage, nurture and convert.

Guest Post by: Maria Pergolino

Your B2B marketing department has done its job. They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. What happened?

Guest Post by: Maria Pergolino

Back on August 18^th, MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. What is both interesting and useful about this chart is that not only does it give percentages, but it sections these percentages off according to their focus: B2B, B2C, or both.