awareness

Marketers Need To Shift from Crafting Messages to Creating Experiences

The majority of a company’s value is intangible, so a strong brand is a significant competitive advantage. As Philip Kotler wrote, “The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”

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Emergence of Identities

Guest Post by: Laszlo Kövari

Identities exist on three levels: potentially, virtually or actually.

At this stage we’re not talking about brand identities. Just identities.

On the level of potentialities these identities are pure concepts and they are independent of any particular individual.

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Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation. This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads.

Here are four key ways that social media builds brands.

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