automobile

Brands & People

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A Green New Deal for Detroit (and Beyond)

by: Michael Hoexter

Now as the Big Three American automakers are teetering on the brink, is the time for the government to provide direction to an industry that has lacked a decisive winning strategy and forward-looking product plans over the past decade, if not decades.

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Car Buying - More Economics than Aesthetics

by: Dick Stroud

RIAS is a successful UK insurance company that targets the over-50s.

An omnibus telephone survey of 500 over-50s, conducted in September, showed that people's fears about finances are causing a significant shift in preferences and patterns of behaviour when buying a new car.

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Miracles in the Automotive World

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Energy Efficiency and Energy Conservation in the Renewable Electron Economy: Summary for Policymakers Part 4

by: Michael Hoexter

In the first three parts of this series for policymakers I have reviewed how we can fairly rapidly transfer our transport energy demand from exhaustible fossil fuels to renewably generated electricity, how that electricity can be generated, and what policy instruments are available to help build the Renewable Electron Economy.

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Creation, Rome, Chrysler

by: Jonathan Salem Baskin

God created all of existence in seven days, Rome certainly wasn't built in a day, and Bob Nardelli plans to change Chrysler’s corporate culture somewhere between (in three days, to be exact).

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Betting on the Future

by: Jonathan Salem Baskin

 
A photo of Chevy's VOLT electric car appeared in USAToday yesterday even though it's two+ years away from the market, and GM is promoting new hybrid vehicles in three. It's a safe bet to expect that the car business will be fundamentally different in a few years.

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Ford Innovates

by: Jonathan Salem Baskin

Ford's plan to equip many of its 2010 model year vehicles with teen-safety chips is a novel, smart branding idea.

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The Question of 'Market Focused' and 'Strategic Extension into Adjacencies'

by: Idris Mootee

In a recent journal article “How to create market-focused product winners” by Roger More (a marketing prof at the Richard Ivey School of Business), he talked about why companies fail due to lack of market-focus. Prof More has a unique and entertaining style of delivering which is hard to find, he has been teaching marketing for decades at Ivey. Him and I often have very opposite views on many aspects of marketing. I did enjoy his classes.

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Sensory Branding

by: Roger Dooley

Continuing our survey of neuromarketing books, we recently finished Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, by Martin Lindstrom. This data-packed volume was published in 2005, and is based in part on a global research project by Millward Brown which studied the relationship between branding and sensory awareness.

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