Apple

Bright Lights Project: Apple

(Full disclosure: I worked for Apple on the original iMac launch, I have friends there whom I like and respect, and I am a customer. My observations aren't based on any insider knowledge, but rather constitute the musings of an old friend).

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The Web is Dead, Long Live the Cloud

The latest great announcement by Steve Jobs, eagerly awaited by the Apple faithful, was not a shiny new product like the next iPhone or iPad – it was something much more profound. As part of a keynote speech delivered this week at Apple’s Worldwide Developer’s Conference in downtown San Francisco, Jobs promised nothing less than to kill the Web.

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Apple Fanboy = Religious Fanatic?

When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the scientists associated with that study proclaims, “big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion.”

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Bright Lights Project: Apple

I know that suggesting marketing ideas to Apple is like telling the Beatles how to write popular songs, but the brand that borrowed its name and famous logo from the aforementioned band isn't above input from outside, whether it likes to admit it or not.

 

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Why Apple Is a Baby-Boomer Stock

I totally agree with the conclusions of this article that Apple products are and will continue to be popular with older people. I don’t agree with the rationale for reaching this conclusion.

The author is basically saying that older people buy Apple products because the want to be ‘hip’ and this gives them an easy way of achieving this goal. Here are some of the quotes:

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The Future Battle of Search Will Be in Social Mobile. Does Social Search Make Any Sense?

A friend of mine visited me from Japan and our conversation was around mobile search, since Apple’s acquisition of Siri, a company that makes voice-operated personal assistant app for the iPhone, people wonder what Apple's intent was. This move has big implications for the future of mobile search and is just a first step into the game.

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Social Media, Apple

My latest column in Advertising Age reaffirmed a phenomenon I've seen for a while now: the topic most marketers want to talk about is social media. Praising or deriding Apple comes in a close second.

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Good To See that Apple Cares

The first video is from the Ellen DeGeneres show. It is an amusing parody of the Apple's iPhone 4 ad. I have to say I think it contains a smidgen of truth.

The next video is Apple's response.

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Apple Is Considering Splitting up the Company. Including Selling of Its Computer Division.

Apple is considering splitting into three companies and selling of its computer division. Yes I make that up. But it was equally crazy if I was telling you in 1995 IBM would get out of the computer and laptop business. The Thinkpad was doing so well and they were good machines. Unthinkable? Well they did.

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Mirror Universe

Those of you who are Star Trek fans would have felt right at home with me the other day. I went to check out the new Microsoft store which just opened at Fashion Valley mall here in San Diego because I wanted to do a compare/contrast to the Apple store in the same mall. My fellow fans would have felt at home in the Microsoft store not because it was a cool look at the future of culture and technology, but rather because it seemed to be the Mirror Universe.

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