Alain Thys

Walking the Talk in Adland ... A Talk with Brian Fetherstonhaugh

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Two Presentations on Shopper Marketing

by: Alain Thys

Last week I was in Bucharest to present at the Shopper Marketing Conference which was organized by our great friends at Evensys. For the perusal of the people who participated in this event, or who ever else is interested, I have uploaded PDF’s of the presentations for downloading here (Slideshare versions following shortly).

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70% of Print Campaigns (on AOTW) Ignore the Multi-Channel Reality

by: Alain Thys

Imagine you’re a consumer and you leaf through your favourite magazine.  Suddenly you see a brand that interests you.  Hey, maybe it’s that product you always wanted but never thought existed.  Living in the 21st century, your instant reaction is to go online and find out more about it.  But have you ever noticed that in spite of all the web two-point-naught hubbub, most of the ads you look at don’t carry a URL?

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What Is Your Share of Noise?

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The Art of Smogging

by: Alain Thys

Which would you consider to be the minimum acceptable level of education for your customers? Primary? High-School? University? Post-Grad?

If you think this is a non-sensical question, think again. At SAP or Samsung it looks like you need at least a university degree before they want to talk to you. Microsoft, Disney (!?) and Starbucks even require a post-graduate.

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Help Develop 'I Am the Media 2009'

by: Alain Thys

Last week "I Am the Media" (see below) crossed the 50,000 views mark on Slideshare. This was nice. Still, it was also an opportunity for me to really look at it again, and I came to the conclusion that my thinking on the topic of social media, conversations, word-of-mouth, marketing communication and storytelling has progressed so much that I almost wanted to take it down. Not that I disagree with my earlier statements, they just feel "increadibly incomplete".

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Dear Nick, I DO Love Creatives ...

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Webbies: Thank you to our contributors

by: Alain Thys

I had to catch my breath when I heard the news, yet this blog has actually been nominated in the "Best Business Blog" category at the Webby Awards. As the co-nominees include blogging efforts by the likes of the FT or Business Week, it feels a little bit like the small Belgian film producer getting an Oscar nomination for the best animated short, which makes it all the more incredible. 

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Free chapter: Accidental Branding

 by: Alain Thys 

Now here's a publisher (or should I say publicist) who knows how to market its wares, and I think it should be rewarded with a post.  Instead of sending me the usual (advance) review copies that go to bloggers, Holly Cariddi of Planned TV Arts started up a dialogue with me first. She basically asked if I would like to review or give visibility to a book she represented, but left it open how this was to be done.

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Two Candles for the Futurelab blog

by: Alain Thys

On March 5, 2006 this blog was launched.  We didn't have a strategy behind it, and if asked didn't "really" know why we were doing it. All we knew is that we wanted to create a place where the sharpest and the smartest would bring together their thoughts in an environment uncluttered by advertising. For those who've seen Field of Dreams I could paraphrase ... "if we build it, they will come".

 

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