Alain Thys

T-Mobile 'gets it' (video)

by: Alain Thys

A few weeks ago, T-Mobile in the UK appointed Mr. Srini Gopalan as its new CMO. I do not know the gentleman, nor his beliefs, but if there were one message I would give to him is "please don't tell your people to change direction". Because I believe that they are "getting it".

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Ad Industry Innovator Interview

By: Stefan Kolle

David Wiggs of Hitch has done a very nice interview with Alain Thys in his series on ad industry innovators. Obviously we are quite chuffed to be in this series

Have a read, and make sure to check out the rest of his blog too - good stuff.

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Change Marketing, Yes We Can (presentation)

by: Alain Thys

I don't know about you, but for years now I've had the feeling there's something wrong in the land of marketing.  After all, we all read that the world has changed. That media consumption has changed.  Consumer behaviour has evolved.  That brands aren't trusted.  That mass media are dead. 

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Will the Internet Overtake Television in 2010?

by: Alain Thys

Microsoft just published a rather thorough report on the future developments of the internet across Europe. One of the bold predictions they are making is that it won't be long before Internet actually overtakes (traditional) television in terms of media consumption time.

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Removing a Blogpost

by: Alain Thys

We have a Futurelab first, in that we are removing a post from this blog. Some time ago I wrote a short article in which I challenged the ways in which advertising effectiveness awards could be won, based on a statement which was allegedly made by Mr. Razvan Matasel from Romania.

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Me on My Soapbox

by: Alain Thys

A couple of weeks ago I was interviewed by Jean-Yves Huart of GlobeCorp, an economical think-tank committed to the idea of the global enterprise. He had picked up on some of my ideas on how marketing would need to evolve and decided to give me a 7 minute “soapbox moment” in the form of an interview.  

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8 Ways that Real CMO's Cut Their Budget

by: Alain Thys

I always say that if you gotta' do something, you gotta' do it right. And when it comes to cutting marketing budgets, that rule applies as well. Real CMO's know the question is not to decide how much red ink should be used. They see their challenge in cutting wisely. Reducing marketing spend while keeping sales intact. Ensuring customer loyalty when there's less funds to please the customer. Building the brand when there's no cash to do it.

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Is Your Brand Cheap & Easy?

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Have the Penguins Got It Right?

penguin_AT.jpgby: Alain Thys 

Do you know the penguin dilemma? Hundreds of penguins standing on the edge of a cliff looking at the water full of fish. So why don’t they jump in?

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Introducing John Winsor

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