Experience Design Is the Active Pursuit of Customer-Inspired Products/Services, Not Just Company-Defined Products/Services
by: Idris Mootee
I must say I am quite impressed with Agnes b Cafe in Hong Kong. I am not sure how many of them are out there but I've seen quite a few, it makes Starbucks look down-market. This is an excellent example of how a fashion brand applies that creativity in "Experience Design".