You Need to Captivate, Not Capture, Your Audience

(NOTE: I originally wrote this article in 2005 and wondering if any of this has changed in 5 years since I originally wrote it. The audience is getting smarter and tougher. We keep talking about transparency and the audience being in control. Well, if we keep telling them they're in control, they're eventually go to expect to me in control. Then what are we going to do?)

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Serious Games: Branding Instead Of Playing

by: Eliane Alhadeff

Via: Muskedunder Interactive - Prolonging The Time A Consumer Is Willing To Spend With A Brand

Muskedunder Interactive is a Swedish Flash game studio. Their development is focused on browser games with no need for download or installation.

Games becoming stable platforms for marketers

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10 Ways Your Company Can Use Advergames (Part I)

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Wii Advergames

by: Ilya Vedrashko

There are quite a few advergames designed to be played on the popular Wii console out there.


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History of In-Game Advertising and Advergames: The First Wave

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Framework: in-game advertising

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Is AudienceGames a Social Media?

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Despicable Use of In-Game Advertising

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How to Homebrew Wii Games: 73 Tips, Tutorials and Resources

by: Amy S. Quinn (guest blogger)

Certainly you've heard that fully integrated Wii homebrews
are in the near future, but did you know that developers are already
homebrewing for the Wii? Through the Internet Channel, you can play
Flash and Javascript games, and yes, even make your own. So if you've
spent all your money on a bidding war to get the Wii and you're out of
cash for games, follow this guide to some of the best Wii homebrew
resources out there.


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Advergames for iPhone

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