ads

Banner Impact on Search Click-Thru

by: Jon Miller

Seth Godin recently had a post called The 249% Solution, in which he referred to a Yahoo! study on how brand ads and search ads interact. The study found that for one Yahoo! client, (Harris Direct, an on-line brokerage), a "reasonable buy of banner ads" grew unaided brand awareness by 7% but increased clicks on text paid search ads by 249%.

Continue Reading

Commentary: The Problem Of Pay-Per-Action Ads

Continue Reading

Running TV Ads on Mobiles is Wrong Approach

by: Lynette Webb

 Click image to enlarge.

Continue Reading

Food Ads: How Brains Respond

Continue Reading

Philips: Setting the Record Straight

Continue Reading

Commentary: Philips's Ad-Skipping Blocker Good Idea

Continue Reading

Firefox + Brand Nirvana

by: David Armano

It's been said that Harley-Davidson is one of the few brands to reach "Brand Nirvana".  Why?  Because Harley loyalists won't think twice about tattooing the Harley name on their body part of choice. 

Continue Reading

Philips Patents Device That Blocks Ad Zapping

by: Ilya Vedrashko

It looks like Philips was just awarded a patent for a device that would prevent "a viewer from switching from a channel when an advertisement is being displayed on the channel.

Continue Reading

Honda's 'Choir' Hits Three Million Downloads

Continue Reading

Jacob Nielsen's Eyetracking Study Considers AdSense Blindness

Continue Reading
Subscribe to RSS - ads